Services
Internet marketing and analytics
Overview
The goal is to increase the visibility of clients web properties and give their users an experience which is smooth through their entire interaction with the clients web site. I offer search engine optomisation, Web Analytics, pay per click consultancy and training to blue chip as well as smaller organisations. If you're reading this then you'll know what a powerful medium the internet is for marketing products and services. With an extra pair of eyes looking at the business offering hopefully I can highlight some positive steps to help you deliver better results; whether that's reducing your search engine marketing spend through natural search techniques or reducing your cost per acquisition with advanced conversion implementation and tracking.
Web Consultancy
Many of my customers start longer-term relationships with me following a consultancy project. This approach means that the project has a firm foundation and is aligned with the wider business needs, taking into account the needs of all stakeholders. With business-critical applications this is a highly recommended approach to safeguard an investment and mitigate against risk.
Fee: £525/day
Site Audit
Before any keyword research or paid activity commences it is highly recommended to conduct a thorough site audit. This will identify any problems with the web site. These could be structural or programmatic errors that could be hindering the users progress through the buying cycle or reducing the visibility of the site to a search engine robot.
Fee: £330 inc report
Natural Search Optimisation (SEO)
This starts off with a site audit. Secondly lets make sure the web site is actually targeting a realistic area of your sector, understanding what keywords return the best return is an essential part of this analysis; I'll supply you with a detailed report giving an insight in to your current web site performance and the improvements I think you should make in order to achieve results.
Fee: £425/day
Web Analytics
Having experience in almost all of the mainstream analytics packages including Web Trends, Omniture (HBX) and Google Analytics I'm confident I can analyse your data whether it is purely to interpret the data sets or advise on improving aspects like page views/visit, showing you where drop off occur in your conversions or giving you ways to improve and refine your transaction process.
Fee: £375 - £500/day depending on package
Pay per Click Management & Consultancy (PPC)
I offer a fully managed PPC service and can work to a Cost per click, Cost per acquisition, Cost per visit or Cost per page view models.
Fee: 12.5% of your monthly media spend
Booking.com XML API Development
I have worked extensively with the Booking.com API and have written the corresponding data structures which i have available in My SQL format with corresponding PHP insert scripts and query building tool. To use this tool you would need to be signed up with Booking.com as an affiliate.
Fee:
£275 for a single dump of a location as My SQL
£1750 for the source code (inc PHP Code and SQL Tables)