Natural Search &
Online Tourism Consultant

Advanced Segmentation Beta is starting to appear in Google Analytics accounts in the UK. Its very sketchy at the moment and even across different machines in the same office are showing different versions of Google Analytics.

Google’s slowly implementing the “Event Tracking” menu into its analytics accounts. I first came across this on one of my older analytics accounts even though we haven’t implemented the function. Even with accounts without the option and with websites that have had the function implemented it does not seem to appear.  I’m keen to see this in operation, there’s nothing wrong with invoking the track_pageview function but I’d rather configure the “conversion” as an event than a pageview.