Google’s slowly implementing the “Event Tracking” menu into its analytics accounts. I first came across this on one of my older analytics accounts even though we haven’t implemented the function. Even with accounts without the option and with websites that have had the function implemented it does not seem to appear. I’m keen to see this in operation, there’s nothing wrong with invoking the track_pageview function but I’d rather configure the “conversion” as an event than a pageview.
-
08Oct
-
27Jun
Google today added TV and Radio campaign tracking to its UK Analytics accounts meaning a UK switch on of this service pretty imminently IMO. The configuration of the ads seems almost too easy and not what you would expect from TV and Radio campaign setup. I’m looking forward to see how they configure this to take to the UK market.
Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.
Nearly a quarter (22%) of Internet users make purchases after searching for something they learned about on the radio, so you can easily increase the overall impact of your online ad campaigns by running Audio Ads at the same time.
With Google AdWords, you can launch radio ad campaigns and track the resulting traffic and conversions — all from within your AdWords account.”
