User generated content is key for a portal like Citys.info, local knowledge is a fundamental part of building a website which is powered by people who know the area. By taking on site editors who know the local area and keeping them informed of the websites performance through tools like Google Analytics, the Admin2 Panel and by giving them financial incentives to provide an excellent user experience makes each portal a powerful branch to the overall internet franchise brand.
The business listings content management system has been made as simple to use as possible to give them full and powerful access to their listings. By building the tools to give users the option to do this it not only cuts down on start up costs for new site editors but through research on the Mumbles.co.uk platform the reporting found that the same people were posting information time and time again who belonged to organisations and events companies who saw a free approach to some of their marketing. This in turn drives traffic to the portals sites and provides users with information and the portal with content.
The administration suite is made up of 8 channels from accommodation administration to events and job postings. With the added feature of Google Maps, exact driving directions can be added to each and every listing on the website. All the user generated content has to be managed and reviewed before it goes live on to the website to avoid the sites being the target of automated posting bots. This filtering keeps the quality of the content high and spam to an absolute, almost eradicated level with a simple 1/0 column in the database which activates (1) or de activates (0) on any given listing, we also recently introduced Captcha which again reduces the spam further.
