If you are seeing very low bounce rates in your analytics packages especially Google Analytics the chances are there is a technical problem with your installation of the tracking code…usually double tagged pages. This has become an increasingly common issue since the introduction of the new tracking code released by Google over 12 months ago and the subsequent update. If you have the Firebug firefox plugin; click Inspect, Net and then tick all three boxes and you should be looking out for the __utm.gif image which is Google analytics calling home. If you see 2 instances of this you are likely to have double tagged your pages.
April 27th, 2010 at 12:54 pm
Thanks for that – I had a client go from about 30% bounce to virtually 0%. Lovely as that would be to happen, it wasn’t likely. And indeed there was both the urchin and ga code.