Lee's passion and focus is technology based business. He is confident and competent with e-marketing specifically and e-business in general. Lee's primary ability is to act as the bridge between the technology and the business end-user. In other words he makes commercial sense of what the technology can do for the client. Whether it is increasing brand awareness; reducing online marketing costs or even increasing the online profit contribution; Lee understands what the technology can do and has the ability to interact with developers/designers to create the tailored solution whilst at the same time able to communicate the language of the client in a manner relevant to them.
In his own right Lee is also capable of "hands-on" having come through 5 years of web development. This combination of can-do as well as consultative support and selling is uncommon and highly relevant to the current business environment.
My experience designing, implementing and developing web based solutions for businesses has resulted in a high level of competence in the following areas:
Oct 2007 - Present / SEO (Search Engine Optimisation) Manager: Dennis Publishing Ltd (A Times top 100 company to work for 2008)
Part of a small team who's focus is the continued growth of natural web based traffic for Maxim, Auto Express, Evo, Men's Fitness and around 20 other brands including new launches, with a combined visitor count of around 65 million unique users per year. The role is immensely challenging taking in all aspects of online marketing and online business development.
Jan 2007 - Oct 2007 / e-Business Consultant: Opportunity Wales
On behalf of Opportunity Wales, evaluated client e-Commerce activity. Produced reports recommending SEO strategies, SEO tactics, online marketing techniques to client objectives. Following e-Commerce reviews, produced keyword rich copy for clients sites. Tracked visitor flows for clients using Google Analytics to discover where 'drops offs' occurred and if conversion rates increased or decreased. Developed a business management system for one online IT Support client increasing his sales by 47%.
July 2007 - Sept 2007 / Project Manager: Swansea.info
Managed team of internal and outsourced developers and copywriters. Launched Sept 2007, built with NSO (Natural Search Optimisation) in mind from database level up (PR 3, already taking MSN by storm (1st "Swansea Hotels" 4th "Swansea")). Configured pricing structure for the franchise of this web site template.
2002 - 2008 / Director: Mumbles.co.uk
Increased traffic from 3000 to 30,000 unique's within 9 months with targeted content and natural search optimisation. Increased online hotel enquiries from 5/day to 25/day. Implemented successful linking strategy resulting in Google position 1 for keyword 'Mumbles' 'Mumbles Hotels' and many others.
2003 - 2008 / Freelance PPC (Pay per click) / SEO (Search Engine Optimisation) consultant: LeeWoodman.co.uk
One of the primary web design agencies to operate in Swansea using only the best local designers and developers. Successfully developed over 30 client sites and web applications from static HTML to back end business management systems and invoicing demonstrating PHP, MYSQL, HTML and CSS skills. Management of PPC campaigns. Organised natural link building campaigns to assist with natural search.
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