Lee Woodman
SEO, Analytics and PPC Consultant - CV / Resume
- East Finchley
- London
- N2
Profile
Lee's passion and focus is technology based business. He is confident and competent with e-marketing specifically and e-business in general. Lee's primary ability is to act as the bridge between the technology and the business end-user. In other words he makes commercial sense of what the technology can do for the client. Whether it is increasing brand awareness; reducing online marketing costs or even increasing the online profit contribution; Lee understands what the technology can do and has the ability to interact with developers/designers to create the tailored solution whilst at the same time able to communicate the language of the client or board in a manner relevant to them.
In his own right Lee is also capable of hands-on having come through 10 years of web development. This combination of can-do as well as consultative support and selling is uncommon and highly relevant to the current business environment.
Key Skills
- e-Marketing: Organic SEO, Newsletter content generation, Heavy use of web analytics such as Omniture (HBX), Web Trends and Google Analytics to monitor CPA based campaigns and monitor day to day web traffic.
- Problem solving: Tackling problems from several angles until the correct solution is identified and resolved.
- Team working: I thrive in environments where I learn from others as well as contributing to solutions myself.
- Technology savvy: Have been at the leading edge of the internet since its fledgling days and know how to maximize its commercial potential
- Specialist sector: Tourism and Leisure; experienced and successful in building effective and integrated e-commerce solutions for a range of clients in the leisure sector.
- Additional skills: Full clean driving license, adrenaline sports participant, and seasoned traveler.
My experience designing, implementing and developing web based solutions for businesses has resulted in a high level of competence in the following areas:
Career
Oct 2007 - Present / SEO (Search Engine Optimisation) Manager: Dennis Publishing Ltd (A Times top 100 company to work for 2007/2008)
The focus of the role is the continued growth of natural web based traffic for Maxim, Auto Express, Evo, Men's Fitness and around 20 other brands including new launches, with a combined visitor count of around 65 million unique users per year. The role is immensely challenging taking in all aspects of online marketing and online business development.
Lee Woodman
Career continued...
March 2009 - Present / CEO: Citys.info Ltd
Citys.info is a franchiseable city guide platform capable of running on any city in the world. Build in PHP and currently run on over 20 citys in the UK, UAE and Europe. The platform receives a combined visitor count of just over 50,000 users per month.
Jan 2007 - Oct 2007 / e-Business Consultant: Opportunity Wales
On behalf of Opportunity Wales, evaluated client e-Commerce activity. Produced reports recommending SEO strategies, SEO tactics and online marketing techniques to client objectives. Followed up with e-Commerce reviews, produced keyword rich copy for clients sites. Tracked visitor flows and implemented advanced link tracking using Google Analytics to discover where 'drops offs' occurred and if conversion rates increased or decreased. Developed a business management system for one online IT Support client increasing his sales by 47%.
2003 - 2008 / Freelance PPC (Pay per click) / SEO (Search Engine Optimisation) consultant: LeeWoodman.co.uk
One of the primary web design agencies to operate in Swansea using only the best local designers and developers. Successfully developed over 30 client sites and web applications from static HTML to back end business management systems and invoicing demonstrating PHP, MYSQL, HTML and CSS skills. Management of PPC campaigns. Organised natural link building campaigns to assist with natural search.
Education
- 2009Masters (e-business technology) - Swansea Metropolitan University
- 1999A Levels - Ffynone House, Swansea -
- 1996GCSE's - St Michael's, Llanelli
Personal Details
- Age:14/10/1980
- Driving License:Full Clean UK License
Other Interests
- Triathlon Mountain Biking Squash Surfing Snowboarding
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