Lee Woodman
SEO, Analytics and PPC Consultant - CV / Resume
- Base: London
Profile
Lee's passion and focus is technology based business. He is confident and competent with e-marketing specifically and e-business in general. Lee's primary ability is to act as the bridge between the technology and the business end-user. In other words he makes commercial sense of what the technology can do for the client. Whether it is increasing brand awareness; reducing online marketing costs or even increasing the online profit contribution; Lee understands what the technology can do and has the ability to interact with developers/designers to create the tailored solution whilst at the same time able to communicate the language of the client or board in a manner relevant to them.
Having come through 10 years of web development Lee is in an excellent position to advise on the most granular elements of your online business offering. This combination of can-do as well as consultative support and selling is uncommon and highly relevant to the current business environment.
Career
Oct 2007 - Present / SEO (Search Engine Optimisation) Manager: Dennis Publishing Ltd (A Times top 100 company to work for 2007/2008)
The focus of the role is the continued growth of natural web based traffic for Maxim, Kontraband, Evo, Men's Fitness and around 20 other brands including new launches, with a combined visitor count of around 150 million unique users per year. The role is immensely challenging taking in all aspects of online marketing and online business development.
Lee Woodman
Career continued...
January 2010 - Present / CEO: White Label Hotels
White label Hotels gives existing brand owners the ability to cross sell accommodation on their existing websites using an easy to configure platform with excellent rates of return for absolute minimal investment.
March 2009 - Present / CEO: Citys.info Ltd
Citys.info is a franchiseable city guide platform capable of running on any city in the world. Build in PHP and currently run on over 20 citys in the UK, UAE and Europe. The platform receives a combined visitor count of just over 50,000 users per month.
Jan 2007 - Oct 2007 / e-Business Consultant: Opportunity Wales
On behalf of Opportunity Wales, evaluated client e-Commerce activity. Produced reports recommending SEO strategies, SEO tactics and online marketing techniques to client objectives. Followed up with e-Commerce reviews, produced keyword rich copy for clients sites. Tracked visitor flows and implemented advanced link tracking using Google Analytics to discover where 'drops offs' occurred and if conversion rates increased or decreased. Developed a business management system for one online IT Support client increasing his sales by 47%.
2003 - 2008 / SEO (Search Engine Optimisation) consultant: LeeWoodman.co.uk
One of the primary web development agencies to operate in Swansea using only the best local designers and developers. Successfully developed over 30 client sites and web applications from static HTML to back end business management systems and invoicing. Demonstrating PHP, MYSQL, HTML and CSS skills, management of PPC campaigns and organised natural link building campaigns to assist with natural search.
Key Skills
- Specialist Skills: Search Engine Optomisation, Web analytics (Omniture Site Catalyst, Web Trends, Google Analytics & Urchin 6) and Conversion Analysis
- Specialist sector: Tourism and Leisure
Lee's experience designing, implementing and developing web based solutions for businesses has resulted in a high level of competence in the online market place and the following specialist areas:
Education
- 2009Masters (e-business technology) - Swansea Metropolitan University
- 1998A Levels - Ffynone House, Swansea -
- 1996GCSE's - St Michael's, Llanelli
Personal Details
- Age:29 | Driving License:Clean UK License
Other Interests
- Triathlon Mountain Biking Squash Surfing Snowboarding Swimming PHP MySQL
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